We publish listicles that don’t have or don’t need a ranking. Ex: 10 Blogging Platforms for Beginners.

However, you still need to give users enough information as to why you put them on the list. For example, putting “WordPress” in a list of the 10 Best Blogging Platforms makes sense. WordPress powers 43.2% of all websites on the Internet.

But if you are listing a newer platform that most people have never heard of, you need to tell the readers why you’re putting them on a list next to a big company like WordPress.

What does the company do well? Does it do anything better than the main competitors in the industry? Does it offer better pricing? Answering questions like that will give the readers more value and help them choose the best option for them.

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