When a story enters a new community, it often goes by a different name.
A few approaches to better retitling when republishing:
Re: Best phrase in the story. When you finish reading it, what is the phrase that sticks?
Re: Consider the new place. How can you relate to how this community reads, writes and functions?
Re: Have you made a shortlist of alternative titles? Have you considered 3 different options for each word?
Re: Just Cleaner. Can any words be eliminated? Consider capitalization. Perspective. And grammar.
The truth is no one truly knows why a headline resonates or doesn’t. But we have learned a lot in publishing 25k stories. Everyone knows that the headline will change how a story is seen, summarized, framed and distributed. Here’s what we think matters in writing better headlines.
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