What Matters (in chronological order):
- Language Specificity: How does this story fit into the internet as a whole? H1 says that to machines. To humans, we want to be direct about they are clicking into. Specificity serves readers.
- Technological Significance: Technology is what we publish. Cover the rate of change. The TL;DR of how/what/when/why/who will naturally make a good headline.
- Don’t Fish: Essays taught us to write hooks.
Fishing.Social media taught to avoid bait.Phishing.When we change the way people click, we want it to be for the sake of tech education (progress matters), tech information (facts matter) and tech entertainment (fun matters).
Something we didn't cover? Search the site by clicking 🔍 at the top right of any page. Or email us at