Meta Descriptions are one of the easiest and most important ways to increase organic traffic to your story. A well-written meta description can both raise your ranking on search engines and also entice readers to click on your story instead of competing stories on the search engine results page (SERP).
When your story is on the first page of Google, optimizing the meta description alone can lead to higher click-through-rates (CTR).
A study done by Moz found that a good meta description can increase CTR by 4.5%:
That number may not seem high, but if your article targets a keyword that is searched for 10,000+ times a month, you can get an amazing return for something that takes just a few minutes of your time.
Read more about the importance of Meta Descriptions and how to write them here:
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