Guidelines for Submitting Press Releases to HackerNoon
HackerNoon launches our long-awaited offering - Technology Press Releases with HackerNoon! You can now leverage HackerNoon’s distribution engine to share your press releases! Leveraging prominent onsite and newsletter distribution, owned and paid social media, traditional media press release pickup, and machine learning-generated translations, HackerNoon now averages 5k readers per press release.
The introductory prices start at $750 per release, and bulk discounts are available. There is no expiration date for your Press Release credits.
Here are some broad guidelines to keep in mind as you publish your news developments using HackerNoon’s distribution engine.
You can submit your press release by visiting the following link: https://hn-managed.paperform.co/
PLEASE NOTE: ALL press releases must come with a letter from the company signifying that they are authorizing HackerNoon to publish their release on their part with a valid point of contact. This is a requirement from newswires.
A submitted press release will go through editorial review and will be published if it meets our guidelines (below), followed by social media promotion and distribution via newswire networks.
To ensure that your press release is approved for publication every time, please keep these guidelines in mind:
1. Word Limit: Aim to have a press release with at least 350 words, including boilerplate information. Research shows that 400 to 600 words is the sweet spot. Conservatively, try not to submit press releases that are very long as HackerNoon places an upper limit of 800 words.
2. Boilerplate: Press releases must include boilerplate information as well as a point of contact with at least an email address. A boilerplate is the “About” section at the very end of your document that gives background information about your business or brand.
3. Content: All press releases must provide a clear, newsworthy corporate announcement in the first paragraph to be considered for publication.
HackerNoon is a tech-focused publication, so your release must be about the following topics: Tech, programming, blockchain, business, startups, cybersecurity, AI, gaming, writing, and social/political topics.
If your content is outside these topics, and is not one of our banned topics (more on it below), you’re welcome to discuss it with our team and we can get back to you. Legal press releases will be subject to due diligence and verification.
Press releases must strictly be about company announcements and should not include overly promotional content. Press releases that are written mainly as advertisements and do not contain news worthy content will not be published.
Press releases regarding blockchain/web3 products with news worthy announcements may be accepted, provided you add a final disclosure (sample below). We welcome press releases announcing new product launches. Please avoid essay writing style, Top/Best Of, and/or review articles. SEO spam is neither accepted nor encouraged.
Financial disclosure for crypto/finance releases:
This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results, or strategies (including product offerings, regulatory plans and business plans) and may change without notice. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.
Topics strictly NOT allowed:
- Online gambling
- Opinion pieces
- Adult topics
- Weight loss supplements
- Multi-Level Marketing
- Politics
- Explosives
- Guns
- Weapons
- Alcohol
- Illicit Drugs
- Tobacco
- Cosmetic procedures and body modification
- Dating
- Adult and Sex
- Sexual reproductive health
Furthermore, if a press release presents information that is inaccurate, false, or deceptive and could directly impact a reader’s happiness, health, safety, or financial stability, we will NOT publish it.
4. Clear Source Attribution: Please incorporate the Press Release Source name into the headline, TL;DR and/or first paragraph. Press releases must clearly introduce the source (company/organization discussed) near the top of release to ensure the reader knows where it is coming from.
5. Traffic: While HackerNoon will make every effort to distribute your press release through its social media distribution engine, we do not guarantee traffic and/or click-thru rates for press releases that are distributed and/or published via our network of newswire partners.
6. Images: You’re welcome to include images within the body of the press release, however, we do not guarantee that we will be able to carry the image over when we schedule the announcement for release via our newswire partners (the image will still appear in the HackerNoon version of the announcement). Unfortunately, this is not within our hands as all newswires either limit or do not allow images when publishing press releases.
7. Backlinking: Backlinking to your brand in moderation is OK (1 link per article, excluding social media links) but must not and should not be the main focus of the press release as it could make it quite difficult to be shared on newswires.
8. Timeliness: HackerNoon will strive to publish and distribute your press release within 1 working day. In almost all cases, we will work to ensure that we can publish your release as soon as possible (less than 12 hours). However, HackerNoon neither takes responsibility nor guarantees the time our newswire partners will take to publish, distribute and syndicate your release, so timelines may vary.
9. Embargoes: HackerNoon will gladly accept and publish embargoed releases, however, we cannot schedule such releases ahead of time with our newswire partners. So please bear in mind that your press release will be shared for syndication across newswires only AFTER the embargo has been lifted and the story has been published on HackerNoon.
10. Jargon: Press releases MUST be simplified so that they do not contain a lot of industry jargon or bloat. HackerNoon’s audience is tech savvy, but our newswire partners that syndicate releases for distribution are not. So it’s important that jargon is kept to an absolute minimum.